Julian Hopkins

(Author)

Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in MalaysiaHardcover, 2 January 2019

Monetising the Dividual Self: The Emergence of the Lifestyle Blog and Influencers in Malaysia
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Part of Series
Anthropology of Media
Part of Series
Anthropology of Media, 8
Print Length
236 pages
Language
English
Publisher
Berghahn Books
Date Published
2 Jan 2019
ISBN-10
1789201187
ISBN-13
9781789201185

Description

Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers - precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self."

Product Details

Author:
Julian Hopkins
Book Format:
Hardcover
Country of Origin:
US
Date Published:
2 January 2019
Dimensions:
23.11 x 15.49 x 1.78 cm
ISBN-10:
1789201187
ISBN-13:
9781789201185
Language:
English
Location:
New York, NY
Pages:
236
Publisher:
Weight:
430.91 gm

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