Experience the forces behind the changes in the IT, Mobile Telecom and
Media industries through real-life cases from this converging market!
Mobile Media and Applications - From Concept to Cash shows how to
address the challenges of consumer marketing, technology strategy and
delivery tactics for new 3G services from a pragmatic 'how they did it'
approach. Combining the authors' technical competence, business
experience and consumer understanding, the book pinpoints the pitfalls
and keys to success in the industry. The authors offer an end-to-end
view, covering customer needs, analysis of the many complex value
chains, the capabilities and limitations of the technologies, and the
packaging and launch of new mobile services. Based on real case studies
and experiences, analysis and advice is given to help the reader succeed
in the real world.
Mobile Media and Applications - From Concept to Cash:
- Explains how media companies can go mobile, how the telecoms, media
and IT industries are converging and how even a frog can top the CD
singles chart with a ringtone.
- Built heavily on case studies from real implementations and launches
of services such as mobile TV, music and gaming.
- Describes how many service environments today are failing and
highlights best practices to make them efficient and powerful.
- For the first time ever, the impact of mobile devices and customer
behavior for mobile services is analyzed in depth.
- Offers an accompanying website with additional case studies, articles
and links to the best developer forums and resources.
Decision makers, professionals and application developers in the IT,
Telecoms and Media industries, as well as enterprises, analysts,
consultants, financial services, and journalists will find this an
invaluable guide to creating successful mobile services. Advanced
students in Electrical Engineering and Telecoms as well as business
schools will find this book a useful addition to their reading list.
