In an incredibly fun and accessible two-color graphic-book format, the
cofounders of Honest Tea tell the engaging story of how they created and
built a mission-driven business, offering a wealth of insights and
advice to entrepreneurs, would-be entrepreneurs, and millions of Honest
Tea drinkers about the challenges and hurdles of creating a successful
business--and the importance of perseverance and creative
problem-solving.
Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with
little more than a tea leaf of an idea and a passion to offer organic,
freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a
rapidly expanding national brand sold in more than 100,0000 grocery
stores, restaurants, convenience stores and drugstores across the
country. The brand has flourished as American consumers move toward
healthier and greener lifestyles.