Learn to create seamless designs backed by a responsible understanding
of the human mind. This book examines how human behavior can be used to
integrate your product design into lifestyle, rather than interrupt it,
and make decisions for the good of those that are using your product.
Mindful Design introduces the areas of brain science that matter to
designers, and passionately explains how those areas affect each human's
day-to-day experiences with products and interfaces. You will learn
about the neurological aspects and limitations of human vision and
perception; about our attachment to harmony and dissonance, such as
visual harmony, musical harmony; and about our brain's propensity
towards pattern recognition and how we perceive the world cognitively.
In the second half of the book you will focus on the practical
application of what you have learned, specific to interaction and
interface design. Real-world examples are used throughout so that you
can really see how design is impacting our everyday digital
experience.
Design is a responsibility, but not enough designers understand the
human mind or the process of thought. This book explores the key factors
involved and shows you how to make the right design choices.
What You'll Learn
- Review how attention and distraction work and the cost of attentional
switching
- Use Gestalt principles to communicate visual grouping
- Ensure your underlying models make sense to your audience
- Use time, progression, and transition to create a composition
- Carefully examine controlling behavior through reductionist and
behaviorist motivation concepts
- Apply the theoretical knowledge to practical, mindful application
design
Who This Book Is For
The primary audience for this book is professional designers who wish to
learn more about the human mind and how to apply that to their work. The
book is also useful for design-focussed product owners and startup
founders who wish to apply ethical thinking to a team, or when
bootstrapping their products. The secondary audience is design students
who are either studying a 'traditional' visual design course, or a
UX/interaction design course who have a desire to learn how they might
be able to apply mindful design to their early careers. Finally, a
tertiary audience for this book would be tutors involved in teaching
design, or peripheral, courses who may wish to incorporate its teachings
into their lectures, workshops or seminars.
