In this book, the authors describe how Mind Genomics works - a
revolutionary marketing method that combines the three sciences of
Mathematics, Psychology, and Economics - in a masterful way. Mind
Genomics helps the seller of products and services to know what people
are thinking about them before one ever commits to an approach by
knowing what is important to the people one is trying to influence. Mind
Genomics identifies what aspects of a general topic are important to the
audience, how different people in the audience will respond to different
aspects of that topic, and how to pinpoint the viewpoints of different
audience segments to each aspect of the topic.
A careful step by step approach explains what activities ought to be
taken and what scenarios must be followed while applying this method in
order to find the right way to capture the hearts and minds of targeted
audiences. This book explains how Mind Genomics plays a matching game
with one's potential audience and various ways one can present the
products and ideas resulting in a systematic approach to influencing
others, backed by real data; how one can play with ideas, see patterns
imposed by the mind and create new, inductive, applied sciences of the
mind, measuring the world using the mind of man as the yardstick. In
details it describes how everyday thought is transferred into actionable
data and results.
Whether one is a senior marketer for a large corporation, a professor at
a university, or administrator at a hospital, one could use Mind
Genomics to learn how to transform available information into actionable
steps that will increase the products sales, or increase the number of
interested students for a new university program, or the number of
satisfied patients in the hospital with their medical conditions kept at
highest levels after leaving it.
Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus
of Harvard University and the father of Horizontal Segmentation - a
widely accepted business model for targeted marketing and profit
maximization.
