Even senior people, business owners, and board members are unaware of
the nuances of influence on a daily basis. They think in a straight line
and try to "strike deals," use hierarchical power, make "trade-offs," or
bargain as if at a flea market.
They unwittingly sacrifice vital needs to gain minor and temporary
bright, shiny things. Influence is not about fast-talking, it's about
fast-thinking and carefully constructed language that one applies within
a specific context. Influence is thought to be programmable--that is, it
can create scarcity or consistency of positive responses. In reality,
it's about accountability, innovation, and leverage.
No pre-pandemic strategy is worth a cent in a post-pandemic world. There
is no "new normal" or "return to normal." There are only new realities.
In this book, one of the boldest, most aggressive, most successful
consultants in the world makes his predictions and provides
recommendations that may frighten and stun, but ultimately can lead to
market domination.
Million-dollar influencers understand that influence doesn't mean
kissing up to everyone. While we may all be equal as human beings, not
everyone has a stake in the outcomes in the business of influence. Some
will resist change for the sake of resisting change. They lack
imagination or let fear hold them in place. Recognizing actual
stakeholders will guide your positioning of stakes in the ground that
will mark critical positions leading to your desired outcome.
Features
- How consensus building is something to live with, not something to die
for
- The fundamental difference between accountability and authority
- The need for innovation and even improvisation in wielding influence
- The scientific and magical contrasts of language
- How to effectively maneuver within political environments
- How to rally the right stakeholders at the right time
- The powerful role of consequence
