This book examines the lifestyles, expectations and plans of Millennials
and Generation Z and how they are redefining tourism. It demonstrates
that if the tourism industry is to enjoy future growth, it must
understand and meet the particular needs of these two generations. The
volume explores the present and future challenges faced by the tourism
industry as a result of the generational turnover, and seeks to answer
the following questions: What contribution can the new generations make
to the future of tourism? How are technological advancements and social
networks shaping future travel trends? Can a generational perspective be
useful to help the tourism industry recover from the COVID-19 crisis?
The book will be of interest to researchers and students of sociology
and tourism studies, as well as tourism professionals.