In today's digital world, the Baby Boomers and Generation X are giving
way to a new generation of consumers: the Millennials. These tech-savvy
consumers--bearing the mantra "my way, right way, why pay?"--want quick,
customizable service that is negotiated on their terms and delivers
great value. And when Millennials want help, they want it now; when they
don't want help, they expect the sales staff to be invisible.
In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a
Digital World, veteran business owner T. Scott Gross demystifies the
newest generation and shares how businesses can meet and exceed
Millennials' expectations to make the sale--without resorting to tricks
and gimmicks. Invisible selling is built on ethical, common-sense
business practices that yield success across the board, regardless of
niche or industry. Armed with research into generational consumer
preferences, humor, and a wealth of experience, Gross tackles the
looming question, "How can you disappear and still deliver quality
service?" The answer, he suggests, is by emphasizing serving above
selling, a strategy that will make organizations successful not just
with Millennials, but with all generations.
For better or for worse, the Millennials aren't going anywhere. By
learning what has changed--and what hasn't--you can cater to the wants
and needs of each generation and still come out on top. Millennial
Rules reveals the ins and outs of Millennials not only as customers but
as employees, demonstrating what lifestyle demands to watch out for and
why Millennials might be a valuable addition to your team.
Rather than proposing a total revolution in business, Gross reinforces a
pattern of success by making readers aware of what they're already doing
right--and how to do more of it.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
