A visual and comprehensive guide to a hugely popular graphic style.
The distinctive aesthetic of mid-century design captured the post-war
zeitgeist of energy and progress, and remains hugely popular today. In
Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look
at the innovative graphics of the period, writing about the work of
artists and designers from all over the world. From book covers, record
covers and posters to advertising, typography and illustration, the
designs feature eye-popping colour palettes, experimental type and
prints that buzz with kinetic energy.
The book features artworks from a wide selection of international
designers and illustrators whose work continues to inspire and influence
today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low,
Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram
Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim
Flora, Ben Shahn, Herbert Bayer and Helen Borten.
Theo draws from a broad range of sources including advertising, magazine
covers, record sleeves, travel posters and children's book illustration
to show the development of the design style globally, and how this
continues to influence design today. The book is packed with hundreds of
colour illustrations, including classic designs, such as Saul Bass' film
posters and Miroslav Šašek's children's books, alongside lesser-known
gems.
