Customer relationship management, or CRM, is certainly a hot topic in
business today. If you have a small or medium-sized business, chances
are you're already aware of all it can do for you. But with so many
options and so much to think about, how do you get a CRM system in place
with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies
is a great place to start!
Written by veteran CRM experts Joel Scott and David Lee, this friendly
guide will have you understanding and using Microsoft's CRM solution in
a jiffy. Whether you're considering a CRM system for the first time or
you've decided to switch from another system to Microsoft Dynamics CRM,
this book will make it easy to:
- Maintain and manage all your customer information
- Personalize Microsoft CRM to work for your business
- Set up CRM to support sales, marketing, and customer service
- Use the Outlook client
- Manage territories and business units
- Create and manage activities
- Generate quotes and invoices
- Implement and manage a marketing campaign
- Work with contracts, and much more
Microsoft Dynamics CRM 4 For Dummies is packed with information on the
latest version, It will help you get a unified view of your customer
information and interactions through integrated sales, marketing, and
customer service features. And that, as every business owner knows, is
important to improving your bottom line!
