This book looks at the 1968 Summer Olympic Games as a complex
nation-building project. Sports mega-events have been mostly studied as
homogenous government-led strategies, but more work is needed around the
diverse reception and performances. The preparation period for the
Olympics in Mexico and especially the year 1968 highlight the
multiplicity of voices behind these exercises. Beyond the government and
associated networks, the citizenry also used this mega-event to present
an idea of Mexico to the world and thus reshape citizenship and
nationhood. This study takes a bottom-up approach to look at the
citizenry's experiences of the 1968 Olympic Games, both the shared
nationalistic values and the areas of conflict.