Metaphor is recognised as an important way of thinking - constructing
analogies and making connections between ideas - and an important way of
using language - to explain abstract ideas or to find indirect but
powerful ways of conveying feelings. By investigating people's use of
metaphors, we can better understand their emotions, attitudes and
conceptualisations, as individuals and as participants in social life.
This book describes practice in the analysis of metaphor in real-world
discourse.
When real-world language use is taken as the site of metaphor study,
researchers face methodological issues that have only recently begun to
be addressed. The contributors to this volume have all had to find ways
to deal with methodological issues in their own research and have
developed techniques that are brought together here. Using as a basis
the discourse dynamics approach to metaphor developed by the editor, the
book explores links between theory and empirical investigation,
exemplifies data analysis and discusses issues in research design and
practice. Particular attention is paid to the processes of metaphor
identification, categorisation and labelling, and to the use of corpus
linguistic and other computer-assisted methods.