". . . An essential, unique, and thoroughly 'user friendly'
instructional reference and guide that should be an integral part of
every author and every publisher's professional book marketing plan
instructional reference collection." - Midwest Book Review
Metadata Essentials: Proven Techniques for Book Marketing and
Discovery provides clear and easy-to-implement recommendations so you
can focus your efforts on the industry's most relevant metadata.
Based on direct feedback from retailers and librarians, Metadata
Essentials unlocks insights into the value and real-life uses of the
metadata you spend so many precious hours editing and curating. Because
it does matter.
- Enhance the metadata that yields proven results
- Boost title discovery
- Increase online conversion rates
- Save time and money