Looking at Andy Warhol's legacy as maker and muse, this book offers a
critical examination of the coalescence of commerce and style.
Merchants of Style explores the accelerating convergence of art and
fashion, looking at the interplay of artists and designers, and the role
of institutions--both public and commercial--that have brought about
this marriage of aesthetic industries. The book argues that one figure
more than any other anticipated this moment: Andy Warhol. Beginning with
an overview of art and fashion's deeply entwined histories, and then
picking up where Warhol left off, Merchants of Style tells the story
of art's emboldened forays into commerce and fashion's growing embrace
of art. As the two industries draw closer together than ever before,
this book addresses urgent questions about what this union means and
what the future holds.