To reach your weight-loss goal, start a Workout War contest with your
friends. Studies show that competition and financial rewards motivate
people to stick to exercise and diets.
Former Los Angeles Lakers strength coach Jim Cotta presents an
innovative get-in-shape program in Men's Health Workout War that's
virtually guaranteed to help you lose weight. How? By tapping your
passion for competition. By starting a biggest loser-style weight-loss
competition with your friends and colleagues-complete with cash
prizes--you'll create fail-proof motivation to reach your fitness goals.
This book features a highly effective, 60-day exercise and diet program
broken up into quarters and an overtime round. Best of all, it makes
fitness fun!
Basketball great Shaquille O'Neal, who penned the book's foreword, used
a shirts off competition against Charles Barkley on national television
to spur his own body transformation, and Cotta was his weight-loss
coach. That gave Cotta the idea to build a blueprint for grassroots
fitness competitions, complete with multiple contest formats and advice
on using social media to build excitement. Research proves that
camaraderie, competition, and cash incentives are among the best ways to
motivate yourself to exercise and eat healthy. Workout War shows you
how to use all three to build your best body ever!