Jim Cotta

(Author)

Men's Health Workout War: Lose Pounds, Gain Muscle, Destroy Your OpponentsHardcover, 7 April 2015

Men's Health Workout War: Lose Pounds, Gain Muscle, Destroy Your Opponents
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Part of Series
Men's Health
Print Length
288 pages
Language
English
Publisher
Rodale Books
Date Published
7 Apr 2015
ISBN-10
1623364124
ISBN-13
9781623364120

Description

To reach your weight-loss goal, start a Workout War contest with your friends. Studies show that competition and financial rewards motivate people to stick to exercise and diets.

Former Los Angeles Lakers strength coach Jim Cotta presents an innovative get-in-shape program in Men's Health Workout War that's virtually guaranteed to help you lose weight. How? By tapping your passion for competition. By starting a biggest loser-style weight-loss competition with your friends and colleagues-complete with cash prizes--you'll create fail-proof motivation to reach your fitness goals. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. Best of all, it makes fitness fun!

Basketball great Shaquille O'Neal, who penned the book's foreword, used a shirts off competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement. Research proves that camaraderie, competition, and cash incentives are among the best ways to motivate yourself to exercise and eat healthy. Workout War shows you how to use all three to build your best body ever!

Product Details

Authors:
Jim CottaEditors of Men's Health Magazi
Book Format:
Hardcover
Country of Origin:
US
Date Published:
7 April 2015
Dimensions:
23.62 x 17.02 x 2.29 cm
ISBN-10:
1623364124
ISBN-13:
9781623364120
Language:
English
Location:
New York
Pages:
288
Publisher:
Weight:
544.31 gm

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