Limor Shifman

(Author)

Memes in Digital CulturePaperback, 4 October 2013

Memes in Digital Culture
Qty
1
Turbo
Ships in 2 - 3 days
Only 1 left
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Reading Age
Ages: 18
Grade Levels
13
Part of Series
MIT Press Essential Knowledge
Part of Series
Essential Knowledge
Print Length
212 pages
Language
English
Publisher
MIT Press
Date Published
4 Oct 2013
ISBN-10
0262525437
ISBN-13
9780262525435

Description

Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture.

In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.

Shifman discusses a series of well-known Internet memes--including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.

Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

Product Details

Audience:
Ages: 18
Author:
Limor Shifman
Book Format:
Paperback
Country of Origin:
US
Date Published:
4 October 2013
Dimensions:
17.75 x 13.06 x 1.65 cm
Educational Level:
Grade Levels: 13
Genre:
Communication Studies
ISBN-10:
0262525437
ISBN-13:
9780262525435
Language:
English
Location:
Cambridge
Pages:
212
Publisher:
Weight:
226.8 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.