Yu-Min Joo

(Author)

Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events (2017)Hardcover - 2017, 18 July 2017

Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events (2017)
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Part of Series
Mega Event Planning
Print Length
132 pages
Language
English
Publisher
Palgrave Pivot
Date Published
18 Jul 2017
ISBN-10
1137531126
ISBN-13
9781137531124

Description

This book provides a holistic analysis of South Korea's strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country's rapid growth, and across varying stages of economic and political development. It explains how mega-events helped to secure South Korea's position on the international stage, boost nationalism, propel economic growth in export-oriented national companies, and build cities that accommodate - as well as represent - South Korea's progress. It thereby highlights the broader implications for today's global phenomenon of increasing reliance on mega-events as a catalyst for development, while the criticism that mega-events do more harm than good proliferates. The book is ideal for academics, policymakers, and those with an interest in mega-events and their role in the development of non-western countries.

Product Details

Authors:
Yu-Min JooYooil BaeEva Kassens-Noor
Book Edition:
2017
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
18 July 2017
Dimensions:
21.01 x 14.81 x 0.97 cm
ISBN-10:
1137531126
ISBN-13:
9781137531124
Language:
English
Location:
London
Pages:
132
Publisher:
Weight:
331.12 gm

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