Media Literacy and Semiotics (2010)Hardcover - 2010, 19 January 2011

Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.