James Lull's classic work on media and culture in the global perspective
is thoroughly revised, expanded, and updated. Drawing on the best
contemporary social and cultural theory, the noted scholar offers a
balanced, bold, and comprehensive analysis of current developments
worldwide. In his familiar, reader-friendly style, Lull brings to life a
wide range of examples, from hip-hop hybrids of New Zealand's Maori
youth and the divergent meanings of race and culture in the United
States and Brazil, to ethnic malls in California and the global impact
of McDonald's and Microsoft. Complex theoretical ideas are explained in
a clear and engaging way that challenges traditional understandings.
By connecting major streams of theory to the latest trends in the global
cultural mix, the new edition of Media, Communication, Culture
provides a fresh and unsurpassed introduction to media, communication,
and cultural studies.