An engaging and original study of current research on television
audiences and the concept of emotion, this book offers a unique approach
to key issues within television studies. Topics discussed include:
television branding; emotional qualities in television texts; audience
reception models; fan cultures; 'quality' television; television
aesthetics; reality television; individualism and its links to
television consumption. The book is divided into two sections: the first
covers theoretical work on the audience, fan cultures, global
television, theorising emotion and affect in feminist theory and film
and television studies. The second half offers a series of case studies
on television programmes such as Wife Swap, The Sopranos and Six Feet
Under in order to explore how emotion is fashioned, constructed and
valued in televisual texts. The final chapter features original material
from interviews with industry professionals in the UK and Irish Soap
industries along with advice for students on how to conduct their own
small-scale ethnographic projects.Key Features: *An accessible guide to
theoretical work on emotion and affect, this book is key reading for
advanced undergraduates and postgraduates doing media studies,
communication and cultural studies and television studies.*Case studies
on emotion and television in British and US media contexts demonstrate
new research and provide a starting point for readers undertaking their
own research.*Each chapter includes exercises, points for discussion
and lists for further readin
