Measuring the Success of Organization Development: A Step-by-Step Guide
for Measuring Impact and Calculating ROI, by Patricia Pulliam Phillips,
Lizette Zuniga, and Jack J. Phillips, examines the strategic role of
organizational development (OD), explains the reasons for measuring OD
efforts, and proposes a framework for measuring effectiveness.
Ultimately, OD practitioners will be able to determine how particular OD
interventions correlate with business results; determine areas for
investments, modifications, and cessation; justify budget allocations;
and be more accountable for how money is spent within their
organizations. You'll learn how to: - Make the business case for OD. -
Take the steps to accurately measure the impact of your OD programs. -
Develop, implement, and maintain successful OD programs.Part I of the
book explains the concept of ROI and outlines the steps to ensure
accurate measurement of the effects of OD programs. Part II consists of
case studies that show "evaluation in action," providing a conceptual
framework and workable suggestions for developing, implementing, and
maintaining programs for measuring success in OD programs.