The main goal of this book is to provide an overview of the state of the
art in the mathematical modeling of complex fluids, with particular
emphasis on its thermodynamical aspects. The central topics of the text,
the modeling, analysis and numerical simulation of complex fluids, are
of great interest and importance both for the understanding of various
aspects of fluid dynamics and for its applications to special real-world
problems. New emerging trends in the subject are highlighted with the
intent to inspire and motivate young researchers and PhD students.