Matchbox toys were ubiquitous items for children across the Western
world. Originally labeled Christmas-cracker trash by retailers and
shopkeepers, the small-scale 1-75 series soon began to see unprecedented
worldwide sales in the 1950s. Smaller and cheaper than most of its
competitors' toys, Matchbox models were also far more accurately
modeled, but the company has nevertheless seen its own share of
competition and challenging times over the years.
In this beautifully illustrated book, Matchbox collector Nick Jones
tells the story of Matchbox and its most famous toys, from the
Coronation Coach to the Batmobile, and complements the story with
beautiful, previously unpublished photographs.