What can you learn from a Silicon Valley legend and a pantheon of
iconic leaders? The key to scaling a successful business isn't talent,
network, or strategy. It's an entrepreneurial mindset--and that mindset
can be cultivated.
"If you're scaling a company--or if you just love a well-told
story--this is a book to savor."--Robert Iger, #1 New York Times
bestselling author of The Ride of a Lifetime
Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn,
investor at Greylock) is a sought-after adviser to heads of companies
and heads of state. On each episode of his podcast, Masters of Scale,
he sits down with a guest from an all-star list of visionary founders
and leaders, digging into the surprising strategies that power their
company's growth. In this book, he draws on their most riveting,
revealing stories--as well as his own experience as a founder and
investor--to distill the secrets behind the most extraordinary success
stories of our times.
Here, Hoffman teams up with Masters of Scale's executive producers to
offer a rare window into the entrepreneurial mind, sharing hard-won
wisdom from leaders of iconic companies (including Apple, Nike, Netflix,
Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the
bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and
Walker & Co.) that are solving the problems of the twenty-first century.
Through vivid storytelling and incisive analysis, Masters of Scale
distills their collective insights into a set of counterintuitive
principles that anyone can use. How do you find a winning idea and turn
it into a scalable venture? What can you learn from a "squirmy no"? When
should you stop listening to your customers? Which fires should you put
out right away, and which should you let burn? And can you really make
money while making the world a better place? (Answer: Yes. But you have
to keep your profits and values aligned.)
Based on more than a hundred interviews and including a wealth of new
material never aired on the podcast, this unique insider's guide will
inspire you to reimagine how you do business today.
