"Read it before buying any other business book."--Rosabeth Moss Kanter
In this newly renamed and completely updated edition ofthe
BusinessWeek bestseller The Witch Doctors with a new Forewordfrom
John Micklethwait, Adrian Wooldridgedeftly sifts the real wisdom from
the dross about management theory, sortingthe sages from the charlatans
and distilling the true means of success from themany ways to fail. A
penetrating and engaging history of management theory, often regarded as
one of the most vital and accessible business booksavailable, Masters
of Management delivers, in the words of the NewYork Times Book
Review, "at last some common sense in the arena dominatedby
shark-swimming, chaos-seeking, megatrending, one-minute managing, highly
effective people." This updated classic isessential reading for anyone
seeking to forge a path ahead in business and inlife.