Photography can be a competitive and unforgiving trade, however there
are many strategies for professional success. This book is a resource
for photographers of all kinds and demonstrates the many ways to manage
a career in photography, while still "earning enough money to support
yourself, a family, your interests, your aspirations, and your passion."
Mastering the Business of Photography offers insights into what
happens when you're not shooting--which is most of the time--and
explains what you must do to further your career, make a living, and
accomplish your personal goals. Topics include:
- Organizing assignments from start to finish
- Creating a plan and calculating risks
- Building a standout portfolio
- Anticipating financial matters
- Working with clients
- Self-promoting
- Getting paid
- Booking gigs
- Negotiating a contract
- And much more
For freelance photographers and for those employed by agencies as well,
this guide is full of practical advice for navigating the world of photo
work, coming from an industry professional with over forty years of
experience.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad
range of books on the visual and performing arts, with emphasis on the
business of art. Our titles cover subjects such as graphic design,
theater, branding, fine art, photography, interior design, writing,
acting, film, how to start careers, business and legal forms, business
practices, and more. While we don't aspire to publish a New York Times
bestseller or a national bestseller, we are deeply committed to quality
books that help creative professionals succeed and thrive. We often
publish in areas overlooked by other publishers and welcome the author
whose expertise can help our audience of readers.
