Over the past few decades, we've seen the discipline known as project
management (PM) evolve, and witnessed huge growth in its use by
organizations to achieve their goals and objectives. We have also seen a
new profession known as business analysis (BA) develop from a variety of
work previously performed by project managers, systems analysts,
engineers, and other professional roles due to the need to improve the
success rates of projects and programs. With the steady evolution and
growth of this new role, we've learned that effective PM and BA
collaboration can improve success rates dramatically. More recently,
thought leaders and industry insiders have begun to recognize the
synergies of these roles with the discipline known as change management,
and the opportunity for even more success. Early indications show the
success rates for strategic projects using change management regularly
average around 70%. Mastering Organizational Change Management provides
a practical model for organizational change professionals, senior
business analysts, project and program management leaders, and
executives to follow in developing and executing any important change
initiative or major enterprise transformation effort. It will also show
how to measure and analyze the effectiveness of change initiatives and
the activities used to achieve successful results.
