Tim Jackson

(Author)

Mastering Fashion Marketing (2008)Paperback - 2008, 22 December 2008

Mastering Fashion Marketing (2008)
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Part of Series
MacMillan Master
Part of Series
Palgrave Masters
Part of Series
Palgrave Master
Print Length
240 pages
Language
English
Publisher
Red Globe Press
Date Published
22 Dec 2008
ISBN-10
140391902X
ISBN-13
9781403919021

Description

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Product Details

Authors:
Tim JacksonD Shaw
Book Edition:
2008
Book Format:
Paperback
Country of Origin:
GB
Date Published:
22 December 2008
Dimensions:
23.11 x 15.49 x 2.54 cm
ISBN-10:
140391902X
ISBN-13:
9781403919021
Language:
English
Location:
New York
Pages:
240
Publisher:
Weight:
576.06 gm

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