Collaboration is key for organizations in the 21st century, yet few
business people have been trained to teach this skill. How do you
advance ideas in a collaborative way and then communicate them
throughout your company? In this practical book, author Gretchen
Anderson shows you how to generate ideas with others while gaining
buy-in from all levels of your organization.
Product managers, designers, marketers, technical leaders, and
executives will obtain better insight into how team members work
together to make decisions. Through tangible exercises and techniques,
you'll learn how to turn promising ideas into products, services, and
solutions that make a real difference in the market.
- Use a framework to develop ideas into hypotheses to be tested and
refined
- Avoid common pitfalls in the collaboration process
- Align communication approaches to ensure that collaboration is
effective and inclusive
- Structure events or meetings for different types of collaboration
depending on the people involved
- Practice giving and receiving critiques to foster inclusion without
resorting to consensus-based decisions