Alan Weiss

(Author)

Masterful Marketing: How to Dominate Your Market with a Value-Based ApproachPaperback, 20 September 2022

Masterful Marketing: How to Dominate Your Market with a Value-Based Approach
Qty
1
Turbo
Ships in 2 - 3 days
Only 3 left
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
208 pages
Language
English
Publisher
Bloomsbury Business
Date Published
20 Sep 2022
ISBN-10
147299468X
ISBN-13
9781472994684

Description

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.

Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.

In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.

Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.

Product Details

Authors:
Alan WeissLisa Larter
Book Format:
Paperback
Country of Origin:
US
Date Published:
20 September 2022
Dimensions:
23.11 x 14.99 x 1.78 cm
ISBN-10:
147299468X
ISBN-13:
9781472994684
Language:
English
Location:
New York
Pages:
208
Weight:
272.16 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.