Mass Communication Research Methods provides a systematic and
comprehensive introduction to the key research methods and approaches
used in the study of mass communication and media. Originating from the
internationally renowned Leicester Centre for Mass Communication
Research, this book offers an indispensable guide for students in a wide
range of courses, including communications, media and cultural studies,
and other social science disciplines that offer students the opportunity
to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind
good research, including the key question of how to select the right
methods for individual research questions, the authors go on to explore
in a thorough and systematic fashion a range of different methods and
approaches. From the study of media organizations and the practices of
media professionals to media content, representations, and audiences,
the development and application of each method is described in depth and
the steps involved clearly outlined. Examples of research instruments
are given where appropriate, and in each case references for further
reading are provided.
Mass Communication Research Methods is the definitive companion,
reference, and source for everyone involved in mass communication
research.
