Don't just wish for marketing results--get them! If marketing seems too
commercial or too complex, or if your current efforts aren't delivering
results, this book is for you. With this helpful guide, you can create a
simple, usable marketing plan designed to get results! Since its first
edition in 1990, the Marketing Workbook has helped thousands like you
use marketing to reach the people you want to help--and attract the
money and support your organization deserves. Now, this updated second
edition offers an easy-to-follow five-step process to create an
effective marketing plan; provides an expanded resources section
including Internet examples; and includes ""web wisdom"" to help you set
reasonable web goals, build an on-line reputation, and learn about the
possibilities and pitfalls of web promotion. Use it to be sure you have
the right services to meet people's needs; reach the audiences you want
with a message that motivates people to respond; and make a strong
impact in your community and beyond. This book will guide you through
each stage of the marketing process. You'll learn how to link marketing
with strategic planning, set goals and evaluate your success, conduct a
marketing audit using the Six Ps of Marketing, position your
organization in a unique niche, and develop a marketing plan and
promotional campaign. Plus, you also get 27 proven promotional
techniques, dozens of tips for writing and design, a sample marketing
plan, a case study of how one nonprofit implemented their plan, and much
more! Get the Marketing Workbook and start putting the power of
marketing to work in your organization!
