Don't just wish for marketing results--get them! If marketing seems
too commercial or too complex, or if your current efforts aren't
delivering results, this book is for you. With this helpful guide, you
can create a simple, usable marketing plan designed to get results!
Since its first edition in 1990, the Marketing Workbook has helped
thousands like you use marketing to reach the people you want to
help--and attract the money and support your organization deserves.Now,
this updated second edition offers an easy-to-follow five-step process
to create an effective marketing plan; provides an expanded resources
section including Internet examples; and includes "web wisdom" to help
you set reasonable web goals, build an on-line reputation, and learn
about the possibilities and pitfalls of web promotion. Use it to be sure
you have the right services to meet people's needs; reach the audiences
you want with a message that motivates people to respond; and make a
strong impact in your community and beyond. This book will guide you
through each stage of the marketing process. You'll learn how to link
marketing with strategic planning, set goals and evaluate your success,
conduct a marketing audit using the Six Ps of Marketing, position your
organization in a unique niche, and develop a marketing plan and
promotional campaign. Plus, you also get 27 proven promotional
techniques, dozens of tips for writing and design, a sample marketing
plan, a case study of how one nonprofit implemented their plan, and much
more! Get the Marketing Workbook and start putting the power of
marketing to work in your organization!
