"Simple and a practical book on marketing" This book will help self
employed and small business owners to increase their profits and build
up their businesses within a small budget. This book will also help
marketing managers working in a small and mid size organization to build
a marketing plan step by step. This book will help you to increase your
sales and save your investment on the wasteful expenditure in various
advertising campaign. This book is also ideal for marketing students who
want to understand marketing in a practical way.