Marketing Manager's Guide to Successful Brand Marketing
"Scott Miller offers tangible insights and practical steps to make sure
your product finds the right customer..." ―Donald Miller, author of
Marketing Made Simple, and Building a StoryBrand.
2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business
In Scott Miller's newest Mess to Success guide, the FranklinCovey
senior advisor and Wall Street Journal bestselling author reveals 30
career obstacles that you may encounter in your brand marketing, and how
to transform them into company-wide gains.
Every success story begins with a journey. Featuring thirty chapters
with lessons such as "A Name is Not a Lead" and "Hire People Smarter
Than You," Marketing Mess to Brand Success shares a career worth of
valuable lessons learned. Fast-track your career and success with the
mentality of bruising hard, but healing fast. Whether you're starting a
new company, a brand manager figuring out the best direct marketing
strategy or brand positioning for a niche market, or trying to land your
first job as a marketing manager, this book is designed to prepare you
for many of the inevitable challenges you will encounter.
Avoid marketing messes and square up to successes. Each chapter
features real life lessons that teach you the importance of brand
marketing in business development. By being focused and aligned with the
right areas of an organization, you can ensure career relevance and
company-wide gains.
Learn how to:
- Navigate a nebulous digital marketing environment
- Maximize time and investments with sales marketing strategies
- Build and model consistent brand standards
- Become an expert in brand marketing and take your company to the next
level
If you enjoyed Management Mess to Leadership Success, or brand
marketing books like This Is Marketing, Marketing Made Simple, or
Building a StoryBrand, then you need to add Marketing Mess to Brand
Success to your business bookshelf.
