Berend Wierenga

(Author)

Marketing Management Support Systems: Principles, Tools, and Implementation (2000)Hardcover - 2000, 30 April 2000

Marketing Management Support Systems: Principles, Tools, and Implementation (2000)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Part of Series
International Quantitative Marketing
Part of Series
International Series in Quantitative Marketing
Print Length
341 pages
Language
English
Publisher
Springer
Date Published
30 Apr 2000
ISBN-10
0792386159
ISBN-13
9780792386155

Description

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids.
This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Product Details

Authors:
Berend WierengaGerrit Van Bruggen
Book Edition:
2000
Book Format:
Hardcover
Country of Origin:
US
Date Published:
30 April 2000
Dimensions:
23.39 x 15.6 x 2.06 cm
ISBN-10:
0792386159
ISBN-13:
9780792386155
Language:
English
Location:
New York, NY
Pages:
341
Publisher:
Weight:
680.39 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.