Photographers who specialize in black and white or who wish to add
black-and-white portraiture to their repertoire will find invaluable
tips in this complete marketing manual. This book shows photographers
how set up black-and-white displays for maximum impact. It also
discusses how to generate new business using posters, newsletters,
mailers, and special promotions, where and when to advertise, and how to
build business by donating services to local charities. A detailed look
at other business specifics such as structuring an effective price
schedule, helping clients pick final images, and adding special
services--like hand-colored portraits--help photographers get their
business in focus.