Malcolm McDonald

(Author)

Marketing and Finance: Creating Shareholder Value (Updated, Revised)Paperback - Updated, Revised, 1 October 2013

Marketing and Finance: Creating Shareholder Value (Updated, Revised)
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Print Length
280 pages
Language
English
Publisher
Wiley
Date Published
1 Oct 2013
ISBN-10
1119953383
ISBN-13
9781119953388

Description

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Product Details

Authors:
Malcolm McDonaldBrian D SmithKeith Ward
Book Edition:
Updated, Revised
Book Format:
Paperback
Country of Origin:
GB
Date Published:
1 October 2013
Dimensions:
24.69 x 18.8 x 1.6 cm
ISBN-10:
1119953383
ISBN-13:
9781119953388
Language:
English
Location:
Hoboken, NJ
Pages:
280
Publisher:
Weight:
562.45 gm

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