Marketing and American Consumer Culture: A Cultural Studies Analysis (Softcover Reprint of the Original 1st 2016)Paperback - Softcover Reprint of the Original 1st 2016, 18 July 2018

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.