Renjini D

(Author)

Market Orientation of Nonprofit Organizations: An Indian PerspectivePaperback, 28 August 2019

Market Orientation of Nonprofit Organizations: An Indian Perspective
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Part of Series
Business & Finance
Print Length
136 pages
Language
English
Publisher
Vernon Press
Date Published
28 Aug 2019
ISBN-10
1622738470
ISBN-13
9781622738472

Description

This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

Product Details

Authors:
Renjini DMary Joseph T
Book Format:
Paperback
Country of Origin:
US
Date Published:
28 August 2019
Dimensions:
22.86 x 15.24 x 0.74 cm
ISBN-10:
1622738470
ISBN-13:
9781622738472
Language:
English
Pages:
136
Publisher:
Weight:
190.51 gm

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