Managing Tourism Enterprises: Start-up, Growth and Adaptability brings
a new contribution to the literature on tourism management. It presents
a comprehensive, educational text on the initiation, management, growth,
performance and resilience of tourism enterprises in the age of digital
disruption and global uncertainty.
The book addresses the unique characteristics of tourism enterprises,
how they are created, how they are managed, the factors that drive
business performance, and how they must be innovative, resilient and
adaptable in order to succeed. The content draws on empirical research,
grey literature, government data and case studies to present theoretical
and practical knowledge on the successful management of tourism
enterprises and their role in tourism destinations.
Managing Tourism Enterprises describes and includes essential business
planning and teaching tools including:
- feasibility analysis, marketing plan, and strategic planning tools
- lecture slides for each chapter
- case studies with each chapter
- quiz and test questions
This is an essential book for undergraduate students completing 2nd and
3rd year courses on tourism management, with a focus on managing tourism
enterprises; Postgraduate students undertaking courses specific to
strategy and performance of tourism firms.
