Smart Technologies are revolutionizing tourism, as they promise to
change the way tourists behave and how companies interact with them and
generate profits. The increasing availability of real-time data in
combination with advanced machine learning techniques, artificial
intelligence, and business analytics, to name but a few, will transform
the tourism industry forever and in unthinkable ways.
The degree of sophistication achieved by Smart Technologies and the
speed with which transformations are taking place means that those
people lacking a relevant digital background may lag behind, therefore
being unable to take advantage of the opportunities offered by the data
economy and fully benefit from its applications.
This practical book explains the key ideas that tourism practitioners
and decision-makers must know to understand Smart Technologies, and the
management principles supporting them. The contents:
- Include real-life cases to illustrate to the reader the true dimension
of the "smart" phenomenon and the new frontiers that are yet to open
in the coming years
- Bring together the knowledge and experience of leading experts from
academia, the tourism sector, and technology companies, who reveal in
a unified way the fundamental points your organization must consider
in the path towards being smarter
- Create a practical knowledge tool that allows getting the most out of
Smart Technologies, its products, and future trends, while learning
how to make them a competitive tool, and avoid being left behind
- Features full color figures and photographs
The book will be a vital resource for Tourism practitioners, strategic
planners, and policy makers as well as students of tourism marketing,
management, and technology.
