Digitisation and digital transformation are not only a topic of the
media, but are also taking place in companies. The digital
transformation affects the most diverse fields, from procurement to
sales and from organisation to strategy development. This task requires
the commitment of every company management and cannot simply be
delegated. This book aims to help managers and entrepreneurs to set up
structures in their organisation that allow them to approach the digital
transformation systematically. The spectrum of topics ranges from the
configuration of digitisation strategies to new management roles such as
that of a Chief Digital Officer to the importance of IT infrastructures,
HR management and corporate culture as "enablers" of digital
transformation. A simple framework serves as an orientation framework
that structures the management tasks and clearly summarises the various
concepts and instruments.The focus for the revision for the 2nd edition
is on the one hand on the expansion to include organisational aspects,
in particular with regard to the role of start-ups for the digital
transformation, the design of the so-called Digital Innovation Units and
the role of the CDO. Secondly, the design and management of digitisation
projects is considered in a more differentiated way. And thirdly, the
concept of digital transformation is further specified and delimited. In
addition, the advancing technological development is taken into
account.
"Beyond the buzzword - Finally, someone manages to systematically
untangle the chaos surrounding digital transformation. With his book,
Thomas Hess truly establishes the guard rails for the management of
digital transformation projects. While others promise much and deliver
little, Thomas Hess gives the reader a design framework rather than a
patent remedy."Dr Christoph Steiger, Senior Partner Roland Berger N3XT
"Clearly more than just another book on the topic of digital
transformation! With exciting insights from science and practice, Thomas
Hess provides a toolbox for digital transformation. Relevant for
business and relevant researchers."Prof. em. Dr. Dr. h.c. Hubert
Österle, University of St. Gallen
The authorProf. Dr. Thomas Hess is director of the Institute for Digital
Management and New Media at LMU Munich. He has been working on the
digital transformation of companies for over 20 years. To this end, he
has built up a leading research group in Europe, which is strongly
connected to entrepreneurial practice through the Internet Business
Cluster Munich, the Münchner Kreis and Netvolution GmbH as a spin-off of
the Institute.
