The creative and cultural industries represent a growing and important
sector in the global economy. Thriving in these industries is
particularly tough and organizations face unique challenges in the
digital age. This textbook provides a vivid initiation into the creative
industries workplace.
Managing Organizations in the Creative Economy is the first textbook of
its kind, introducing organizational behaviour theories and applying
them to the creative world. The text is underpinned by the latest
research and theoretical insights into creative industries management
and organisational behaviour, covering contemporary issues such as
business decision-making, ethics, and sexuality. The authors bring
theory to life through practical examples and cases provided by industry
experts, supported by specially created companion videos featuring
managerial responses to the cases.
This unique textbook provides readers with an applied theoretical
understanding of organizational behaviour that will be of particular
benefit to those looking to work in the creative and cultural
industries. Students on courses such as arts business, arts management,
music business and even the broader study of the entertainment
industries will find this to be a vital read.