Corporate executives, lawyers, and board of directors suffer from
groupthink when confronted with a crisis, restructuring or litigation,
which results in a communications meltdown that hurts a company's number
one asset--its reputation. This failure to understand how to communicate
in distressed situations results in lost credibility and trust on a
global basis in front of many target audiences: customers, employees,
vendors, business partners, the media, analysts covering the company,
lenders, bankers, regulatory agencies, and elected officials. This book
gives examples of corporations who failed to communicate in a crisis,
litigation, or restructuring in this era of financial meltdowns. By
analyzing real-life examples (Lehman Brothers, BP, Toyota, MGA/Mattel,
etc.), it offers innovative solutions and communications strategies for
decision makers to help avoid groupthink and keep good reputations
intact. If you are a CEO, CFO, general counsel, board of director, or
part of the C-suite, understanding how to communicate in a distressed
situation is crucial. A public relations nightmare might be just around
the corner. Be prepared!