Teachers who are making the transition into management need to gain
expertise in specialist areas such as personnel, marketing and finance.
This book provides an introduction to these three areas, a section being
devoted to each. 'People and organisations' covers staff selection and
development, managing curriculum development and innovation, and
organising resources and information. It emphasises the importance of
communication. 'Marketing' begins by defining marketing and describing
'the marketing mix'. It goes on to offer detailed guidance for
developing and implementing a marketing plan. 'Finance' deals with
financial records and statements, cashflow management, management
accounting and using financial information, all in terms which are
accessible to non-specialists. There are clear explanations in each area
supported by examples and case studies drawn from the author's own
extensive experience. Each chapter contains a set of follow-up
activities which reinforce and develop the content of the chapter by
relating it to practical issues.