This book, by one of world's most innovative business scholars and a
pioneering philosopher of Edmund Husserl, creatively applies insights
from neuroscience, philosophy of experience called "phenomenology" to
highly successful and intuitive method of business management. Based on
phenomenological insights, they argue that empathy and intuition are as
central, if not more, to the success of business innovation or strategy
as an objective and analytic approach to business thinking and practice.
To clarify how intuition works and why it is so essential, this book
delves into the mechanism of empathy and human consciousness and how to
take advantage of it for business practice. By incorporating new
understandings from neuroscience and AI research, they proposes an
organizational structure and a way of strategizing to embrace human
innovation in its full complexity to lead business scholars, managers,
and entrepreneurs to their own success in business.