Malcolm McDonald

(Author)

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyPaperback, 29 November 2016

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Print Length
192 pages
Language
English
Publisher
Kogan Page
Date Published
29 Nov 2016
ISBN-10
0749478217
ISBN-13
9780749478216

Description

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Online resources include multiple templates as a practical toolkit for marketing planning.

Product Details

Author:
Malcolm McDonald
Book Format:
Paperback
Country of Origin:
US
Date Published:
29 November 2016
Dimensions:
23.39 x 15.6 x 1.04 cm
ISBN-10:
0749478217
ISBN-13:
9780749478216
Language:
English
Location:
London
Pages:
192
Publisher:
Weight:
276.69 gm

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