The management and labor culture of the entertainment industry.
In popular culture, management in the media industry is
frequently understood as the work of network executives, studio
developers, and
market researchers--"the suits"--who oppose the more productive forces
of
creative talent and subject that labor to the inefficiencies and risk
aversion
of bureaucratic hierarchies. However, such portrayals belie the
reality
of how media management operates as a culture of shifting discourses,
dispositions, and tactics that create meaning, generate value, and shape
media
work throughout each moment of production and consumption.
Making Media Work aims to provide a deeper and more nuanced
understanding of
management within the entertainment industries. Drawing from work in
critical
sociology and cultural studies, the collection theorizes management as
a
pervasive, yet flexible set of principlesdrawn upon by a wide range of
practitioners--artists, talent scouts, performers, directors, show
runners, and
more--in their ongoing efforts to articulate relationships and bridge
potentially discordant forces within the media industries. The
contributors
interrogate managerial labor and identity, shine a light on how
management
understands its roles within cultural and creative contexts, and
reconfigure
the complex relationship between labor and managerial authority as
productive
rather than solely prohibitive. Engaging with primary evidence gathered
through
interviews, archives, and trade materials, the essays offer tremendous
insight
into how management is understood and performed within media industry
contexts.
The volume as a whole traces the changing roles of management both
historically
and in the contemporary moment within US and international contexts, and
across
a range of media forms, from film and television to video games and
social
media.
