This book employs scientific evidence to examine why humans tend to make
poor investment choices. Most investors continue to see their investment
results harmed by the book's two main themes: fear and greed. Fear and
greed are human emotions that are as old as history, even prehistory.
The Bible also cites fear, greed, envy and desire as destructive
influences so this has been going on for a long time.
These emotions are so deeply rooted and strong. Unless recognized and
dealt with appropriately emotions will keep you from reaching your
investment goals. Humans are hardwired to sell at the bottom and buy at
the peak of a market cycle.
Don't think that the news will help you determine the direction of the
next market cycle. Fear or greed often will convince an investor to sell
out at the bottom of a market correction. Many investors buy at the top
of a speculative bubble. The news feeds the destructive impulses. Take a
moment to reflect that the media isn't your friend. Stop, reflect and
take a deep breath. In the book I call that step "pause and reflect."
We humans are flawed. Our imperfections show up in the way we invest.
With training, an investor can build good investment habits. Trust in
the process as you read about our ancestor's trials and triumphs.
Perhaps you will see how the pieces all fit together.
In conclusion, humans are not created with flaws. We are not mistakes.
We are this way for a reason. We were given free will and the ability to
learn and profit from the mistakes of others. Once you've gotten good at
it, it is your duty to spread the good word to your fellow Homo Sapiens
and show them the way.
Dale Buckner has spent his 25-year career as a financial planner helping
people avoid the mistakes that wreck most financial plans. He has the
academic credentials: a BS, MBA, the designation as a CERTIFIED
FINANCIAL PLANNER(TM) Practitioner and an Accredited Investment
Fiduciary(R).
Dale has hosted a financial radio program for two decades. He's heard it
all while in the trenches, solving people's problems and helping guide
them through some of the most violent market swings in the history of
the stock market. His experience and sage advice can help you avoid
tragic mistakes like selling at the bottom of a market cycle or buying
into a bubble.
Dale helps clients achieve their financial and personal goals using Life
Stage Planning, an advanced form of financial planning he developed with
the help of the CERTIFIED FINANCIAL PLANNING(R) course work.
Dale is a Registered Principal and offers securities through United
Planners Financial Services, member FINRA and SIPC. He holds security
licenses Series 7, 24, 63, and 65 and has been insurance licensed since
1988. Dale offers financial planning and investment counseling through
his Registered Investment Advisory firm, Dale Buckner, Inc. Dale
Buckner, Inc. and United Planners Financial Services are not affiliated.
Keywords: Finance, Planning, Investment, Rich, Make Money, Financial,
Advice, Market, Buy, Sell, Behavior, Emotions
